Mouse Mommy Treats

Enfagrow A+ MindPro, a leading provider of high-quality nutritional milk formula for children, is thrilled to announce its groundbreaking Mother's Day campaign, “A+ Mums Raise A+ Kids”. This campaign invites mothers to participate in co-creating the first-ever AI-generated Mother's Day song. This initiative, which not only celebrates the love and sacrifice of mothers, also aims to enter the Malaysia Book of Records for “The Most Number Of Children's Voices Used In An AI-generated Song”. 

According to Wong Choy Yee, Country Manager for Malaysia and Singapore at Mead Johnson Nutrition, and a mother of two herself, "Enfagrow A+ MindPro understands the immense dedication and love that the family's matriarch pours into their children's lives, especially as mums often doubt their choices, questioning whether they are doing enough for their children." 

She adds, "Through our 'A+ Mums Raise A+ Kids' campaign, we aim to honour and celebrate the important role of mothers by providing them with a platform to express their unique journey together with their kids through an AI-generated song. This is our way of saying thank you and recognizing the incredible love and sacrifice that mothers demonstrate daily." 

In addition to the personalised AI-generated song, Enfagrow A+ MindPro will curate an exhibition that commemorates the winning mums and their children, showcasing the timeless and purest love shared between them. Through visual storytelling, this exhibition will depict heartwarming moments and cherished memories that highlight the unique bond between mothers and their children, sending a strong message of appreciation to every special mom. 

"Our aim with this Mother’s Day AI song and exhibition is to provide a multi-dimensional experience that uplifts and pays tribute to these maternal figures in a meaningful and impactful way. We want to deepen our brand appeal by acknowledging their significant role in their children’s lives and expressing our gratitude for their unwavering dedication and love." 

To participate in the “A+ Mums Raise A+ Kids” contest, mothers can upload a 30-second video of their child (aged 1 and above) humming, giggling, or talking, along with a photo of themselves with their child. The submissions can be sent via DM directly to Enfagrow Malaysia's Facebook page with the subject title "A+ Mums Raise A+ Kids". 

Plus, the winning mothers and their children stand a chance to win an unforgettable 3D2N family trip to LEGOLAND® for four, alongside an exclusive professional photoshoot with their children. Their portraits will be featured in our brand's Mother's Day celebrations in May 2024. Submit your entry now for a chance to create lasting memories that immortalise the bond between your child and you. 

Unlocking Your Child's Potential with Enfagrow A+ MindPro 

By the age of five, children are at a pivotal stage where 90% of their brain development has already occurred, setting the groundwork for their future endeavours. As the main decision parent who prioritizes their children's health, providing them with the best nutrition becomes imperative. 

Enfagrow A+ MindPro contains a breakthrough ingredient called Milk Fat Globule Membrane (MFGM). Research shows that children who consume MFGM-enriched milk formula have significantly higher mental performance on the Full-Scale IQ score. MFGM enables faster brain stimulation, hence increasing the child’s brain performance in processing information. 

This benefit is long-lasting, extending beyond 5 years, to prepare children to be future-ready and successful with long-term higher mental (IQ) and emotional (EQ) development. This component, crucial for brain growth and immunity, works synergistically with brain-nutrient DHA, providing children with a long term advantage for both (IQ) and (EQ) advancement. This combination enhances cognitive development and fosters better emotional regulation, aiding children in navigating social situations more effectively.

“We believe that with Enfagrow A+ MindPro, parents can help unleash their children's potential, nurturing them to be a step ahead of others to be school-ready and future-ready. It's not just about providing nutrition; but about empowering children to thrive and succeed in every aspect of life”. 

For more information about Enfagrow A+ MindPro and how it can help in your children’s growth and development, please visit https://www.enfagrow.com.my/superior_nutrition 

Awarded the title of Malaysia's biggest kid-preneur programme by the Malaysia Book of Records (MBOR), Goodday KidSTART was launched in 2022 and attracted 340 submissions from talented young minds across the nation. The inaugural programme concluded with a two-day workshop and pitching event held at Aloft, KL, where 10 year old Fatimah Basyeerah Binti Mohamed Ackiel from Dengkil and her stroke cognitive skills recovery software application, an idea born from her desire to help her grandfather who suffered a stroke, emerged as the grand prize winner, receiving RM20,000 to realise her entrepreneurial dreams. 

This initiative by Goodday Milk, aims to raise awareness and promote better financial literacy among the younger generation. According to the Malaysia National Strategy for Financial Literacy report from 2019-2023, 1 in 10 Malaysians believe they are not disciplined in managing their finances with 52% Malaysians admitting they would have difficulty raising RM1,000 as emergency funds while 52% said they aren’t confident they’ll have adequate funds for retirement. The study also said that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to. 

Hence, by empowering children with entrepreneurial skills and equipping them with the right knowledge to develop strong money habits early, Goodday Milk strives to contribute to a more secure and financially sound future for the next generation while helping parents navigate the complexities of good financial management with their children. 

This year’s instalment will see a bigger and wider reach, beginning with the submission period followed by a series of online webinars on the 27th of April and 4th of May, covering 5 topics; Business Model, Design Thinking, Effective Presentation, Creative Problem Solving Skills and Environmental Entrepreneurship, with the hopes that it will spark ideas with the public and interested participants. 

Adding to the reach and as a result of their endorsement by the Ministry of Education (MOE), Goodday will be hitting the road visiting schools across the country to bring the message of financial literacy and empower more children to take part in the contest. As an added incentive, a RM10,000 reward is up for grabs for the school with the highest number of participants. 

Amy Gan, Etika VP of Marketing said, "Last year's Goodday KidSTART made a significant impact, showcasing the incredible creativity and potential of Malaysia's young entrepreneurs and at the same time the wealth of ideas and talent possessed by our country’s next generation. This year, we are excited to see even more innovative ideas and empower a new wave of kid-preneurs. Goodday KidSTART 2.0 is more than a competition; it's an investment in the future of our youth. Through this programme we’re committed to nourishing both the bodies and minds of the next generation by instilling in them the importance of financial literacy and at the same time boost their confidence level, creativity and growth mindset ." 

“This year, we are truly honoured to have the support of the Ministry of Education. Their stamp of approval not only adds credibility to the programme but opens us up to more opportunities that will help us reach more of our younger generation. Once again, I urge parents to encourage their child’s participation and take this opportunity to showcase their talents, potential and ideas. Who knows, your child could be the next Goodday KidSTART kid-preneur!” she added. 

The video should consist of three parts; 

1. An introduction 
2. Their inspiration to start a business 
3. The quick elevator pitch of their idea 
4. 
   

Following the two-month submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp and finale in June 2024. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry. 

Cash prizes from a pool of RM60,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life! Also, presenting this year’s Rising Star award and RM3,000 for the kid-preneur with the most potential, is Official Bank Partner, Alliance Bank Malaysia. 

The Goodday KidSTART kid-preneur programme runs from 4th March to 23rd June 2024. For more information, visit http://www.gooddaykidstart.com/. For details and dates for the online webinars, do follow Goodday at https://www.facebook.com/gooddaymilkmalaysia/ or https://www.instagram.com/gooddaymilkmy 

Source: Financial Education Network, Malaysia National Strategy For Financial Literacy 2019-2023, 22 July 2019

Mouse mommy just received a Cake Rush Explosion Gift Box! Such a delightful surprise that combines the joy of celebration with a delectable treat - rainbow cake!

With the ability to personalize the contents, this gift box allows you to create a truly special and unique present for your loved ones. 

You may choose the cake of your choice, flower, butterflies and make your own personalised gift box. 

Forget the basic old birthday cake and go the extra mile - embrace the extraordinary and flutter into every celebration with a wonderfully sweet & whimsical bang!

guardian customers will have the opportunity to acquire the last and final exclusive SPYxFAMILY collectible set, The Forgers set, to complete their special guardian SPYxFAMILY collection of four exclusive collectible sets.

The Forgers set box pack will be available for purchase from 28 February 2024 onwards and will contain a spiral notebook, 10 sheets of crease card stickers, and a 3D Lenticular Poster with a black frame. 

Check out mouse mommy's unboxing for the guardian X SpyxFamily Forgers Set Box!!! 

Priced at RM129, customers can obtain The Forger set by purchasing RM20 worth of participating brands such as Aiken, Bio Essence, Lóreal Dermo-Expertise, Eucerin, Garnier, Lóreal, Maybelline, Nivea Skin, and Sunsilk, or RM50 on non-participating brands in a single receipt.

This exclusive guardian collectible collection is based on Japan's best-selling manga series and anime television series adaptation, SPYxFAMILY, written and illustrated by Tatsuya Endo. 

SPYxFAMILY was voted the Number 1 Most Popular Web Comic in 2019 and the series reached 480 million views in August 2022. 

Don't miss this wonderful opportunity to collect some great limited edition collectibles from one of the most popular manga and anime series ever produced in Japan. 

Head down to your nearest guardian store to purchase your sets before they sell out! Grab it now! 

For more details please visit,