Mouse Mommy Treats

Awarded the title of Malaysia's biggest kid-preneur programme by the Malaysia Book of Records (MBOR), Goodday KidSTART was launched in 2022 and attracted 340 submissions from talented young minds across the nation. The inaugural programme concluded with a two-day workshop and pitching event held at Aloft, KL, where 10 year old Fatimah Basyeerah Binti Mohamed Ackiel from Dengkil and her stroke cognitive skills recovery software application, an idea born from her desire to help her grandfather who suffered a stroke, emerged as the grand prize winner, receiving RM20,000 to realise her entrepreneurial dreams. 

This initiative by Goodday Milk, aims to raise awareness and promote better financial literacy among the younger generation. According to the Malaysia National Strategy for Financial Literacy report from 2019-2023, 1 in 10 Malaysians believe they are not disciplined in managing their finances with 52% Malaysians admitting they would have difficulty raising RM1,000 as emergency funds while 52% said they aren’t confident they’ll have adequate funds for retirement. The study also said that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to. 

Hence, by empowering children with entrepreneurial skills and equipping them with the right knowledge to develop strong money habits early, Goodday Milk strives to contribute to a more secure and financially sound future for the next generation while helping parents navigate the complexities of good financial management with their children. 

This year’s instalment will see a bigger and wider reach, beginning with the submission period followed by a series of online webinars on the 27th of April and 4th of May, covering 5 topics; Business Model, Design Thinking, Effective Presentation, Creative Problem Solving Skills and Environmental Entrepreneurship, with the hopes that it will spark ideas with the public and interested participants. 

Adding to the reach and as a result of their endorsement by the Ministry of Education (MOE), Goodday will be hitting the road visiting schools across the country to bring the message of financial literacy and empower more children to take part in the contest. As an added incentive, a RM10,000 reward is up for grabs for the school with the highest number of participants. 

Amy Gan, Etika VP of Marketing said, "Last year's Goodday KidSTART made a significant impact, showcasing the incredible creativity and potential of Malaysia's young entrepreneurs and at the same time the wealth of ideas and talent possessed by our country’s next generation. This year, we are excited to see even more innovative ideas and empower a new wave of kid-preneurs. Goodday KidSTART 2.0 is more than a competition; it's an investment in the future of our youth. Through this programme we’re committed to nourishing both the bodies and minds of the next generation by instilling in them the importance of financial literacy and at the same time boost their confidence level, creativity and growth mindset ." 

“This year, we are truly honoured to have the support of the Ministry of Education. Their stamp of approval not only adds credibility to the programme but opens us up to more opportunities that will help us reach more of our younger generation. Once again, I urge parents to encourage their child’s participation and take this opportunity to showcase their talents, potential and ideas. Who knows, your child could be the next Goodday KidSTART kid-preneur!” she added. 

The video should consist of three parts; 

1. An introduction 
2. Their inspiration to start a business 
3. The quick elevator pitch of their idea 
4. 
   

Following the two-month submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp and finale in June 2024. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry. 

Cash prizes from a pool of RM60,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life! Also, presenting this year’s Rising Star award and RM3,000 for the kid-preneur with the most potential, is Official Bank Partner, Alliance Bank Malaysia. 

The Goodday KidSTART kid-preneur programme runs from 4th March to 23rd June 2024. For more information, visit http://www.gooddaykidstart.com/. For details and dates for the online webinars, do follow Goodday at https://www.facebook.com/gooddaymilkmalaysia/ or https://www.instagram.com/gooddaymilkmy 

Source: Financial Education Network, Malaysia National Strategy For Financial Literacy 2019-2023, 22 July 2019

The brand's mission is to create innovative gadgets that cater to the unique needs of children while keeping parents in mind. As parents and educators, we are often faced with conflicting information on the impact of gadgets on children. Some studies point to negative effects on well-being in many areas, while others speak of the potential for learning and growth.

To enhance this safe technological journey for children, myFirst understands the critical need for kid-safe technology solutions and is commited to ensuring that children are exposed to technology and engaged in meaningful ways.

To kick off, myFirst Circle, a social community app for kids links nearly 30,000 users across 100 countries and receives major updates with exciting interactive features, including Momojis for expressive communication and a Knock-Knock feature for sharing real-time family fun moments. myFirst Circle was launched in Jan 2023 as its founder saw a gap in a digital platform that allows children to socialise in a safe and controlled environment.

Available on both myFirst’s smartwatch and mobile phone app, myFirst Circle 2.0 introduces a slew of fun interactive features, including Momojis that let kids express their feelings through moving emojis and Knock-Knocks where kids can immediately respond to parents’ online nudges through a short video or photo. A new smart location tracker offers parents real-time insights into their children's activities and locations, providing parents with peace of mind throughout the day.

G-Jay Yong, myFirst Founder said, “We wanted to let children explore the world of social media while ensuring we are there to guide them along the way. Today, we are proud to introduce myFirst Circle 2.0, along with new devices - myFirst Fone R2, myFirst Frame Doodle, and myFirst Frame Live. myFirst Fone R2 offers an incredibly modern design paired with a stunning display while myFirst Frame Doodle is an addition that not only enhances children's digital experiences but also empowers grandparents to effortlessly connect with their grandchildren, fostering meaningful family connections.”

Previously, myFirst Fone R1, S3 and R1s, the first rounded 4G LTE music smartwatch phones were released into the market in November 2020 (R1), December 2021 (R1s) and February 2023 (S3) as a technology that empower kids while keeping them safe.

Additionally, in line with the audio product range, the brand also offered myFirst Headphones BC Wireless, BC Wireless Lite, myFirst CareBuds and myFirst Headphones AirWaves which provide the experience of open-ear listening. This technology ensures that audio levels are set at an appropriate volume to protect a child’s ears while still providing an enjoyable learning experience.

myFirst Fone R2

One major feature that sets the myFirst Fone R2 apart from its previous model is the brand-new Magic Button”. This feature makes it quicker and more comfortable for kids to explore the possibilities of the device by allowing them to control multiple functions with a single press. With the Magic Button, you have seamless control at your fingers for monitoring notifications, making calls, and launching apps.

Additionally, myFirst Fone R2 also boasts an impressive 8GB of storage, ensuring the kids will have extra space for their favourite content and memories. They can stay connected for longer because of the improved 605mAh battery capacity, which ensures extended usage. 

This is a substantial upgrade from the previous version, which had 4GB storage and a 580mAh battery. With an AMOLED screen in addition to a 16% reduction in thickness and 7g lighter than its predecessor, myFirst Fone R2 sets a new standard for a smartwatch, it gives kids a better, snugger fit.

Meanwhile, myFirst Voice 2 is a game changer in the realm of wireless microphones and speakers. This innovation is designed to transform any gathering into a delightful karaoke session. Not only that, change your voice easily and instantly with a press of a button with our AI Voice Changing Technology. 

As part of the myFirst Circle ecosystem, myFirst presents Frame Doodle, a unique addition designed to connect kids to their grandparents and extended family. Designed for kids who love to draw, the myFirst Frame Doodle 9” brings families together by offering a new way to interact. 

The new range of products is available for purchase at Shopee Mall (myfirst.os), LazMall (myFirst), TikTok Shop (myFirst) as well as myFirst’s official store at https://my.myfirst.tech/. 

World’s Number One Skin care brand*, NIVEA in a joint collaboration with Guardian Malaysia, has successfully completed a major refurbishment programme on two community education centres run by the NGO, Suriana Welfare Society.

During the campaign period from 2 October to 31 October 2023, every RM50 and above worth of NIVEA products purchased in a single receipt, RM2 will be donated to this CSR project.  

Anna Hull, Commercial Director, Guardian Malaysia said:

“We are very happy to collaborate with NIVEA Malaysia on this particular CSR refurbishment project to help the 91 children of Desa Mentari in PJ and Desa Ria in Kuala Lumpur.  The Suriana Education Centres were in need of repairs and renovations to provide a comfortable and conducive environment for the children to study and learn. We hope with these refurbished centres, Suriana can take in more children as there is a long waiting list.”   

“NIVEA is proud to be part of this meaningful and important project that is also in line with our CSR purpose to “Care Beyond Skin”.  We hope that the project will continue to have an impact on children of the urban poor, and I would like to congratulate Suriana Welfare Society for their important charitable work that they have been doing so far. Our heartfelt thanks also to Guardian Malaysia, who graciously partnered with us on this project and to all our loyal NIVEA consumers who have contributed to this impactful project,” he concluded.

1.    Installation of a Closed Circuit TV system (CCTV)

2.    New floor tiling in the hall

3.    New water pipe system

4.    New wall and ceiling fans

5.    New coat of paint 

While at the Desa Mentari education centre, the refurbishments included:

1.    A new pantry and storeroom

2.    Replace piping in the toilets, taps and sinks

3.    Installation of shelving and whiteboards and a shoe rack with lock at the entrance

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