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| Meaningful Activities to Improve Hygiene Habits: Lifebuoy’s ‘Sucikan Diri dan Hari, Ramadan Ini’ involves a series of meaningful activities – all-in-all to encourage more people to improve their hygiene habits. Pictured here are Calvin Ho, a representative from Watsons Malaysia; Nini Yusof, Director of Sales & Strategy for Client Service Group, Media Prima Television Networks; actor Farid Kamil and son Muhammad (Che Mad); Vincent Chong, Marketing Director of Unilever Malaysia. |
Gearing up for this year’s Ramadan, Unilever Malaysia’s leading hygiene liquid body wash and soap brand,
Lifebuoy has embarked on a nationwide drive to amplify the importance of
hygiene among Malaysians during the holy month.
Good hygiene practice is crucial in order to keep germs at bay, especially with the heightened exposure at crowded places. Staying on top of hygiene during Ramadan helps the Muslim community to fulfil their religious duties in good health and sustain it all through as they welcome the Hari Raya celebration. Keep the harmful germs away by keep hand hygiene!
“Personal cleanliness is the foundation in maintaining a good health and preventing germ-related diseases. A proper shower is an important hygiene routine that would also keep the body feeling comfortable,” explained Chong.
Lifebuoy’s range of products contains germ protection formula that removes 99.9% germs. The rich, creamy lather of Lifebuoy’s products leave skin feeling clean and refreshed with a pleasant scent. Available in liquid form body wash, hand wash, sanitiser and soap bar, Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan.
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| ‘Sucikan Diri dan Hati, Ramadan Ini’: Vincent Chong, Marketing Director of Unilever Malaysia explaining to media the idea behind Lifebuoy’s Ramadan campaign ‘Sucikan Diri dan Hati, Ramadan Ini’ and the partnership with Media Prima Television Networks. |
Dubbed ‘Sucikan Diri dan Hati, Ramadan Ini’, the initiative comprises a series of meaningful activities to promote
hygiene awareness and action. The month-long campaign also involves a strategic
partnership with Malaysia’s largest integrated media network, Media Prima
Television Networks to maximise the brand’s efforts.
Together
with Media Prima Television Networks, Lifebuoy presents
a cross-platform branded capsule featuring popular actor Farid Kamil, best
known for his roles in ‘Mistik’ and the recent ‘J Revolusi’. The special commercial
aimed at deepening the proposition of ‘Sucikan Diri dan Hati, Ramadan Ini’ also
brings on screen the seasoned actor’s son, Muhammad. So happy that the little boy, Che Mad follow the good practise of father to wash his hands... Thumbs up!
Vincent Chong, Marketing Director of Unilever
Malaysia said, “As Malaysia’s No.1 germ protection liquid body wash brand, we
at Lifebuoy want to make a difference by continuing our commitment to improve
the hygiene habits of Malaysians. More than just providing access to effective
products, ‘Sucikan Diri dan Hati, Ramadan Ini’ takes our mission a step further
as we bring across to the nation the hygiene message in an interesting format,
while getting on ground to convert it into real action.”
In extension to the TV commercial, Lifebuoy
is set to travel across selected cities in Malaysia to deepen its education
efforts. Capitalising on the
on-ground events organised by Media Prima Television Networks in association
with its annual Ramadan and Raya campaign, Lifebuoy is incorporating the
initiative into ‘Skuad Terima Kasih’, ‘Bazar Terima Kasih’ and ‘Jom Masjid’ events
to be held in Johor, Terengganu, Pahang and Kedah. Various activities will be
conducted, including hand wash demonstration and distribution of over 3,000
Lifebuoy care packs.
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| Malaysia’s No.1 Germ Protection Liquid Body Wash Brand: Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan. |
Commenting
on the partnership, Puan Nini Yusof, Director of Sales and Strategy for Client
Service Group of Media Prima Television Networks said, “The collaboration with
Lifebuoy stems from the ongoing relationships we have with Unilever Malaysia
and some of the most powerful brands it houses. Being a big part of this
meaningful initiative also serves as a validation of the network’s capability
to support Lifebuoy by delivering quality content and ready platforms with the
potential to reach millions of Malaysians.”
Going
the extra mile, Lifebuoy is also in an exclusive partnership with Watsons, encouraging
Malaysians to take action while
having a chance to perform good deeds during this holy month. For every RM15 purchase at any
Watsons outlet, RM1 will be donated to ‘Tabung TV3 Bersamamu’, an ongoing
charitable fund initiated by TV3. Customers also will be rewarded for positive hygiene habit as they stand a chance to win prizes from Habib Jewels via Lifebuoy’s nationwide contest.
Interested to know more about Lifebuoy,
Website : http://www.lifebuoy.com/
Facebook : https://www.facebook.com/LifebuoyMalaysia/
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