Mouse Mommy Treats

L – R: Utkarsh Mohan, Brand Operations Head & Shavecare Category Leader, P&G Malaysia, Singapore & Brunei and Nadiah Syed Nahar, Communications & Government Relations Leader of P&G Malaysia, Singapore & Brunei at the launch of P&G official LINE account ‘Confidence Squad’

P&G Malaysia (P&G) takes another step in further personalizing their digital customer experience with the launch of their official LINE account, ‘Confidence Squad’. With the LINE account, P&G aims to boost their online presence and promote one-on-one engagement with consumers by sharing beauty, grooming and lifestyle tips as well as rewards and promotions that can be redeemed at Watsons Malaysia.

Understanding that it is impossible for everyone to be perfect 24/7, P&G created the ‘Confidence Squad’ which comprises characters with unique personas that are representative of its various key brands. Phoebe (representing Pantene), Gaven (representing Gillette), Daisy (representing Downy) and Hansen (representing Head & Shoulders) will offer tips, tricks and exclusive rewards to help followers of the ‘Confidence Squad’ account look and feel their best thanks to P&G products.

"As part of P&G Malaysia's continued commitment to touch and improve lives in a meaningful way, we want to meet our consumers where they are. With ’Confidence Squad’, we are able to reach out to new as well as current consumers by providing them with relevant information that connects to their interests and adds value to their lives. Through this account we will also be able to engage and grow our very own online community so P&G can remain relevant in their lives." said Utkarsh Mohan, Brand Operations Head & Shavecare Category Leader, P&G Malaysia, Singapore & Brunei shared during the launch of P&G 'Confidence Squad' launch at Hubba Hubba KL Sentral.

“We are delighted to have P&G join LINE with their Official Account, ‘Confidence Squad’. This is a key example of how businesses can utilize digital platforms like LINE for strategic innovation,” said Dale Kim, Head of Business Development Team 1 at LINE Plus Corporation. “This ties in with LINE’s Smart Portal vision, which is at the core of our business model. Our localized strategies, combined with the rich feature set of the LINE platform, ensure that we are a Smart Portal that fits into the daily lives of our users.”

Friends of P&G ‘Confidence Squad’ with Utkarsh Mohan and Nadiah Syed Nahar (L – R: Andre Amir, May Ho, Fiqrie Dahari, Utkarsh, Nadiah, Kit Mah, Dior Yaw, Lucas Lau and Elecher)

To celebrate the launch of the ‘ConfidenceSquad’ LINE account, P&G is also running a ‘Lucky Chance’ contest from 26 June 2017 to 30 June 2017. Followers of ‘Confidence Squad’ will be able to take part in a competition where they can answer one simple question and one lucky follower will be chosen at random every day to win an iPhone 7 and vouchers to purchase P&G products. They will also be able to download special edition stickers of Phoebe, Gaven, Daisy and Hansen which are designed to show the characters in various relatable moods such as happy, stressed out and tired. P&G aims to have 300,000 Confidence Squad followers by end of 2017.

For further details of what P&G Malaysia has in store for consumers, please search and follow ‘Confidence Squad’ on LINE and be the first to receive instant updates and enjoy exclusive rewards.

Check out P&G 'Confidence Squad' LINE at,

Website : https://page.line.me/confidencesquad

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The store, called Playtime with Didi & Friends, is the result of collaboration between ZOOMOOV (Malaysia) Sdn Bhd and the owners of Didi & Friends IP - DD Animation Studio Sdn Bhd (Digital Durian) and Astro Malaysia Holdings Berhad (Astro).

Malaysia’s first concept store offering Didi & Friends themed electronic rides and craft activities has made its debut in the City at The Mines shopping mall (The Mines), much to the delight of families with pre-school and young children!

General Manager of ZOOMOOV (M) Sdn Bhd, Ms Larisa Siah says the concept store brings to live, ZOOMOOV’s proposition of providing childhood and family experience with electronic animal rides and craft, through the much adored characters of Didi & Friends, Malaysia’s top pre-school TV programme.

At the official launch today, 30 children from two orphanages Rumah Bakti Al-Kausar and Rumah Amal Limpahan Kasih were treated to an entire afternoon of wholesome fun with Didi & Friends.

Not only did they enjoy musical rides with Didi, Nana and Jojo, they also spent time with the Mascots, snap photos with them, as well as immerse themselves in craft activities. Later, they were treated to a buka puasa reception at the mall’s middle-eastern restaurant, Almendi’s.

The much adored characters of Didi & Friends; Nana, Didi and Jojo.

Fans of the popular nursery rhymes can now go on a musical ride with Didi, Nana and Jojo (RM10 for a 5-minute ride or RM20 for three 5-minute rides), participate in the arts and craft activities, browse through a mini shop, and enjoy cozy sing-along sessions at the store.

Marketing Communication Manager for The Mines, Ms Paulin Lim said Playtime with Didi & Friends’ activities which encourages bonding between parents and children complements the young family crowd profile of the mall. She added that The Mines is delighted to provide this avenue together with ZOOMOOV for families to spend fun time together.

Encik Sinan Ismail, CEO and Director of Digital Durian, commenting on the collaboration with ZOOMOOV said. “As owners of the Didi & Friends IP, there are three main things that we want to achieve; to make children happy, to have the Didi & Friends experience go beyond the screen, and to encourage family activities between children and parents. Playtime with Didi & Friends ticks all three boxes. We hope that children and parents have great fun together.”

“We are always on the lookout for fun and immersive experiences to offer Didi & Friends’ loyal fan base, whether they be the millions of Astro subscribers who tune in daily through linear and on demand, our YouTube subscribers who now number more than 500,000 and who have contributed to over half a billion views in a short span of three years, or the thousands of families that buy our merchandise and attend our on-ground events.

And according to Mr. Goh Hsu-Teik, Head of Animation & Merchandising at Astro: “Extending our 360 proposition to our fans, Playtime with Didi & Friends promises a fun-filled session for parents and kids alike who have sung and danced along with Didi & Friends on TV, online and in cinemas – and now they can ride them too!”

"We had great fun bringing ZOOMOOV to Malaysia, now we want to offer the kids more edutainment activities. Digital Durian and Astro are the best partners we could dream of, as Didi & Friends is such a popular cartoon and has a compelling story to it. We hope all kids in Malaysia will have a fun experience at Playtime with Didi & Friends,” said Mr. Miguel Pereira, Partner of ZOOMOOV.