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Mountain Dew Dew Challenge 2023 | Spectacular Finale and Two Guinness World Records Achievements

  

Mountain Dew Malaysia marked the culmination of an exhilarating two-month journey with the grand finale of the Dew Challenge, organised by Geek Events, held at Sentul Depot, Kuala Lumpur, on December 16th. This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts from all across the country for an unforgettable experience.



Breaking Boundaries: Mountain Dew Sets Two New Guinness World Records 

In a groundbreaking moment, Mountain Dew, in collaboration with the passionate gaming community, stakeholders, and esteemed members of the media, achieved two new Guinness World Records during the Dew Challenge finale. The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants, underscore Mountain Dew's commitment to pushing the boundaries of innovation and entertainment. The team was presented with official certificates from Guinness World Records adjudicator, Mr. Kazuyoshi Kirimura, marking a historic achievement for the brand.

Regional Battle Unveils Champion: AZ MYX Takes Home Coveted Title and part of RM200,000 Prize Pool.

 

The Dew Challenge regional finals, which spanned the northern, southern, central, and eastern regions of Malaysia, saw intense competition among thousands of participants, who battled it out both online and on the paintball PUBG tournament stage.

 

The grand finale in Kuala Lumpur, brought together 16 finalists from the regionals and witnessed the crowning of the overall champion, AZ MYX from the northern region, who emerged victorious and claimed a part of the prize pool of RM200,000. 2nd and 3rd place went to Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively taking home a slice of the RM200,000 prize pool.

 


Beyond Gaming: A Vibrant Festival

Taking place from 9AM to 7PM, the Dew Challenge finale was not just about gaming—it was a celebration of diverse experiences. Attendees were treated to an array of activities and vendors, including a tantalising Domino’s BoxKu corner, purveyors of juicy and tender fried chicken, Uncle Bob, MBO, mini PUBG mobile tournaments, a special Mountain Dew mixology booth, and engaging carnival games. These additional elements added a festive atmosphere to the event, creating memorable moments for all participants.


 

Speaking to Amy Gan, VP of Marketing, Etika Sdn Bhd, she said, “With this year’s Dew Challenge, we could really push the boundaries of what was possible. We knew that we had to bring Malaysians a one of a kind, first time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives. I am happy to say that it was a success and I couldn’t have imagined a better end to it.”

 

“We want to express our heartfelt gratitude to the gaming community, sponsors, vendors, and media partners for making this event a resounding success. The Dew Challenge has once again proven that Mountain Dew is not just a beverage; it's a lifestyle that brings people together through shared passions and unforgettable experiences.”

 

For images and highlights of the finale, head over to the Dew Challenge website (dewchallenge.com) and Mountain Dew Facebook page (https://www.facebook.com/MountainDewMalaysia). Stay tuned for details on the next Dew Challenge.


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Parkson | 1st Green Campaign in Line with Sustainability Goals


Parkson is proud to announce its first-ever Green Campaign, a sustainability initiative aimed at promoting eco-friendly practices at our Fashion, Beauty and Home & Living departments in our stores. 


The campaign will take place at Parkson Pavilion Bukit Jalil’s Skylight Atrium, winner of the Malaysia Book of Records for the Highest Skylight Atrium in a Department Store from 28th September to 31st October 2023.


This Think Green, Act Green Campaign is a unique and innovative approach to educate shoppers about the importance of sustainable practices – to REDUCE, REUSE & RECYCLE.




Parkson has partnered with vendors and partners to create a green awareness campaign that showcases the use of recycled structures and materials.


Participating vendors - including renowned brands such as Akemi, Alain Delon, Anakku, Avanti, Cheetah, Conquest, Cotton Feel, Eminent, Forest, Hario, Hot Focus, Infancie, Kinohimitsu, Kose, Kraftee, La Gourmet, Maglifestyle, Pigeon, Robotime, Sachs, Santa Barbara, Sembonia, Tiger, Varage, Voir and Wacoal - will offer their products using green materials, further emphasizing their commitment to sustainability.



We will be taking a big leap to discontinue all our single-use Parkson plastic bags as part of our Think Green, Act Green effort and customers are strongly encouraged to bring their own reusable shopping bags in joining our effort to help mother nature. We will provide small size or big size paper bags made from biodegradable paper materials at a minimal charge of RM0.50 ; RM0.70 respectively.



As part of the campaign, Parkson encourages shoppers to contribute to the green cause by donating their unused clothes, clothing accessories, paper items such as books and magazines, children's toys and batteries. These donations can be made at the Recycle Box located in-store, in support of the green campaign. 



Parkson Pavilion Bukit Jalil has partnered with CRC (Community Recycle for Charity) for this meaningful initiative. We will also be taking the extra steps to by setting up a Reusable Bag Community Station where shoppers can drop off their spare reusable bags for others to pick up to use to help kick-start the community’s eco-journey.



In addition, Parkson has partnered with City University to showcase 12 exclusive fashion pieces created by students using recycled materials. These unique designs will be displayed at Parkson Pavilion Bukit Jalil’s Skylight Atrium from 28th September to 31st October 2023. The students will also have the opportunity to meet local designer sisters Yen and Shirley from MagLifestyle, who will share their insights and experiences as popular fashion brands in Malaysia.




To further engage shoppers, Parkson will host sustainability goal sharing sessions with vendors on specific dates. 



Kinohimitsu will share their sustainability goals on 30th September at 2pm, followed by Santa Barbara on 7 th Oct at 2pm and La Gourmet at 4pm, and Akemi on 29th October at 2pm.



Shoppers who use their AmBank Visa Credit Card will also be rewarded during the campaign. With a minimum spend of RM200, they will receive a RM20 Parkson Gift Vouchers, available while stocks last.



Additionally, Parkson Pavilion Bukit Jalil offers a complimentary gift for shoppers who spend RM50 storewide from our partners GloveOn; an eco-hydrating sample pack will be available on a first-come, first-served basis and while stocks last. Spritzer will also be participating by giving a free plant when you recycle 2 empty plastic bottles with them. For the little ones, Kraftee is organising several workshops every weekend in October which will be the perfect family outing.



Parkson Card Members can also take advantage of exclusive promotions during the Green Campaign. Be the 10 Top Spenders from 28th September to 31st October at Parkson Pavilion Bukit Jalil, and stand a chance to win vouchers and prizes worth over RM8,000 sponsored by Pavilion Bukit Jalil Mall, Fossil, Carlo Rino, Sacha, Voir, Akemi, Goggles, Ciano Josef Seibel, Gardini, Crocodile, Applemints, Nicole, Zashka, Toms Girl, Conquest, Arrow Classic, Charles Monsieur, Orlando, GMV, Pierre Cardin, Alain Delon, Hush Puppies, Dressing Paula, Pure, Dolly, Eden, Vangie, Erica, South China Sea, FYI, POTS-1, Sembonia, Santa Barbara Polo & Racquet Club, Jeep Kids, Ducati Kids, Nautica Kids, Polo Kids, Anakku, Infancie, Calamus, LEGO, Disney Princess, Tiny Button, La Gourmet, Tiger, Hario and Obermain.



Parkson is committed to promoting sustainability in Fashion, Beauty and Home & Living.


Through its Green Campaign, the company aims to inspire shoppers and industry players to adopt eco-friendly practices and contribute towards a greener future.


For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson on social media platforms.


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The Malaysian Halloween Carnival and Fun Run |Fun | Exciting | Thrills For All!


Get ready for a spine-tingling celebration as Malaysia presents the Malaysian Halloween Carnival & Fun Run, proudly organised by M-150 Energy Drink Malaysia and distributed nationally by Infra Bunga Sdn Bhd. This thrilling event is set to take place on the 14th and 15th of October at the Piazza, Pavilion Bukit Jalil.



The Malaysian Halloween Carnival & Fun Run is not your typical run; it's a dynamic blend of festive activities that will leave you breathless and exhilarated.



Event Highlights:

100 booths at the Piazza featuring:

Fancy Dress Run: A 3km Fancy Dress and a 8km Fun Run to suit all types of Runners, from the leisurely Runner who might wish to fancy dress to the serious Runner.

Local Textile Competition: Showcase your creativity with local textile design. Batik Painting Activities: Express your artistic talents through our batik painting booths.



Autism Fashion Show: Witness dazzling fashion displays blending traditional and contemporary styles all in support of Austistic Children.

Adults’ and Kids' Activities: Encourage creativity with batik painting, and other exciting activities such as an inflatable playground, car racing simulators, carnival games and T shirt painting.

Food and Drinks to keep everyone well fed and refreshed throughout the weekend.

Treasure Hunt: Engage in a thrilling treasure hunt with surprises around every corner.



But that's not all! The Malaysian Halloween Carnival & Fun Run will also feature electrifying performances by some of Malaysia's biggest artists. Get ready to be entertained by renowned names like Kaka Azraff, Sid Murshid, and Talitha Tan. Their captivating performances will add a whole new level of excitement to the event, making it a truly unforgettable experience.

In addition to these exciting activities, participants have the chance to win fantastic prizes through our digital giveaway. Simply follow our social media channels for a chance to win a massive 65-inch TV, over RM10,000 cash in prize money, over 100 hoodies to giveaway, and Marshall products as lucky draw prizes and much more!


The Malaysian Halloween Carnival & Fun Run is a celebration of everything that makes Halloween fun, exciting, and memorable. Whether you're an adrenaline junkie, a fashion enthusiast, a young artist, or a family looking for a day of enjoyment,

there's something for everyone at this year's event.

"We are excited to bring the Malaysian Halloween Carnival & Fun Run to life," said Saw Lip Jin, Managing Director of Infra Bunga Sdn Bhd, the national distributor for M-150 Energy Drink Malaysia. "This event is all about embracing the spirit of Halloween and having a blast. It's an opportunity for people from all walks of life to come together, have fun, and create lasting memories."



Join us for an unforgettable weekend of excitement, creativity, and community at the Malaysian Halloween Carnival & Fun Run. Don't miss out on the thrills, surprises, and the chance to win incredible cash prize money. Mark your calendars and get ready for the spookiest and most entertaining event of the year!




Register here at https://www.racexasia.com/event/m-150-halloween-fun-run-and- carnival-2023-hfrc23 to be part of the most exciting and unique Run ever in Malaysia!

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EYE HEALTH FOR A BRIGHTER FUTURE | ROHTO EYE CARE ‘JOY OF SEEING' CSR CAMPAIGN EMPOWERS UNDERPRIVILEGED STUDENTS

 

Rohto Eye Care, a leading provider of innovative eye care solutions, is thrilled to announce the resounding success of its annual CSR campaign, "The Joy of Seeing." Building upon the accomplishments of the previous year, this campaign has once again made significant strides in fundraising, raising awareness, and positively transforming the lives of underprivileged B40 students. 



In collaboration with esteemed partners Pintar Foundation and Focus Point Vision Care Group Sdn Bhd, Rohto Eye Care expanded its outreach to three public schools in the bustling Klang Valley: Sekolah Kebangsaan Kampung Batu, Sekolah Kebangsaan Seri Cheras, and Sekolah Kebangsaan Kiaramas. With a profound impact on over 2,400 students, including 30% from economically disadvantaged B40 families, the campaign has truly made a difference. 



By joining forces with Focus Point Vision Care Group, renowned experts in the field, Rohto Eye Care went beyond traditional corporate social responsibility. Their dedicated team conducted engaging and informative educational talks on eye health while providing comprehensive eye health checks at the participating schools. 



The primary goal was to empower children with knowledge about their eyes, promote healthy eye care practices, and extend support to B40 students who required prescription glasses. 



To incite even greater support, Rohto Eye Care partnered with Watsons, a trusted and popular retail chain. Throughout the entire month of May, a portion of the sales from Rohto Eye Care products at Watsons stores nationwide was earmarked for the campaign fund. This collaborative effort not only bolstered the initiative's impact but also showcased the strength of unity in pursuing a common cause. 



Lim Mei Yuen, the esteemed General Manager of Rohto-Mentholatum, highlighted the paramount importance of the campaign and its objectives. 



Drawing attention to the alarming findings from the previous year, which revealed the detrimental effects of excessive screen time on students' eyesight, particularly in the context of digital learning during the pandemic, Lim expressed her sincere hope that this campaign would empower students to prioritize and safeguard their precious eyes. 



"Our aim is to educate students about invaluable eye care tips and exercises, enabling them to take proactive measures in maintaining optimal eye health," stated Lim. 



"Furthermore, we are proud to have sponsored 79 pairs of prescription glasses, a tangible effort to improve the vision of underprivileged B40 students and provide them with the tools they need to succeed academically. We understand the struggles faced by some children who are unable to see clearly in class due to limited resources." 



To make eye health education truly engaging, Rohto Eye Care incorporated an array of enjoyable activities, including blindfold games and an art contest. These initiatives aimed to reinforce the importance of maintaining healthy eyes and fostered a sense of enjoyment and participation among the students. 



Impaired eyesight among children is a growing global concern, particularly in Asia. Addressing this issue requires collective efforts to educate the public about how poor eye conditions can significantly impact a child's eyesight and overall eye health. 



Several factors contribute to poor eyesight, including genetics and lifestyle choices such as excessive screen time, reading in low light, and lack of sleep. By raising public consciousness about these influential factors, Rohto Eye Care aims to empower parents and caregivers to adopt measures that mitigate their negative impact on their children's vision. 



Early detection of refractive errors is vital for timely intervention and effective treatment. Parents are encouraged to remain vigilant for warning signs such as frequent squinting, persistent headaches, habitual eye rubbing, an inability to focus at appropriate distances, and an avoidance of activities that rely on clear eyesight. 



Promoting healthy eye habits is indispensable for preserving optimal eyesight in children. It is crucial to instill the practice of taking regular breaks from screens, ensuring proper lighting for reading and studying, emphasizing outdoor activities to alleviate eye strain, and prioritizing sufficient sleep. Regular eye examinations play an indispensable role in monitoring visual health and proactively managing refractive errors. 



In certain cases, children may require prescription glasses to attain and maintain optimal visual acuity. By collaborating with eye care professionals, Rohto Eye Care ensures that each child's individual needs are accurately assessed and met, empowering them to embrace the world with clarity and confidence. 




Rohto Eye Care's outstanding achievement in its CSR campaign underscores the brand's unwavering dedication to promoting eye health and overall well-being among children. 



Through its sponsorship of prescription glasses and relentless efforts to raise awareness about the significance of eye health, Rohto Eye Care continues to make an enduring positive impact on the community, paving the way for a brighter and more promising future for the younger generation. 


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